VIVAIA Case Study
How authentic lifestyle UGC generated 15M+ organic views for a global footwear brand.
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VIVAIA is a global footwear brand known for combining comfort, sustainability, and timeless design. Over multiple collaborations, I created lifestyle UGC that aligned with their brand aesthetic while feeling natural and relatable for social media audiences.
The goal was to create authentic lifestyle content that blended seamlessly into social feeds while showcasing the product in everyday situations. Rather than producing highly polished advertisements, the focus was on content that felt organic and encouraged viewers to stop scrolling.
The Goal
What I Created
Lifestyle UGC videos
Product demonstrations
Organic TikTok/Reels style content
Short-form vertical videos
Multiple deliverables across campaigns
The Results
15M+ views on the top-performing video
Thousands of additional views across other campaign videos
Multiple collaborations with the brand
High audience engagement
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Looking for similar results?
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If you’re looking for high-quality UGC that not only looks beautiful but is created with performance in mind, I’d love to collaborate.
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